Setting your price as a coach, without selling yourself short

The question "what do I charge for this" rarely has one answer. It does have three ways of looking at it.

By the hour

Easy to explain and easy to compare — and that second part is the drawback. It puts you next to everyone else selling the same hour.

By the programme

You sell an outcome, not time. That makes "how long does it take" your problem instead of your client's, which is exactly as it should be.

By access

A subscription to your community or your courses. Lower per person, but it keeps running — and it scales without your calendar filling up.